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avatar for Shanti Das

Shanti Das

Press Reset Entertainment
Founder/CEO

Shanti is the Founder/CEO of Press Reset Entertainment, an Atlanta-based firm launched in 2009 that serves as an entertainment concierge service providing independent marketing & strategy for music acts, talent booking for private & corporate events, celebrity procurement, brand influencer marketing and special event assistance. This year marks Shanti’s 25-year anniversary in the entertainment business. Her music industry career (intern to Executive Vice President) includes positions at Capitol Records, LaFace Records, Columbia Records, Sony Urban Music and Universal Motown where she worked closely with some of music’s top talent like Outkast, Usher, Prince, TLC, Toni Braxton, Erykah Badu, and more.

In recent years, she combined her passion and talent for empowerment, community and culture, rebranding herself as the Hip-Hop Professional® – someone that is skilled in a particular profession, performs at the highest level, gives back to the community and has a love for hip-hop culture. Das is dedicated to becoming a global thought leader and inspiring the professional development of young adults. She serves as a role model and mentor to students across the country via her successful College Chat Room™ Tour. During the session at the schools, Shanti teaches students basic business and leadership traits, professional develpoment and shares her journey of going from Intern to Executive Vice President to Entrepreneur. The tour has visited many colleges/universities including: Fort Hays State University, UMass Boston, Dillard, Syracuse, Wayne County Community, Rutgers at Newark, Harris Stowe, Lane, Hampton, Cheyney, Clark Atlanta, and Kennesaw State.

Shanti has also participated in leadership and music panels/events across the country including: Essence Music Festival Empower U, Essence magazine’s ‘Road to EssenceFest’, Career Connections for National Urban League at EssenceFest, Entrepreneurship panel on the Empowerment stage for National Urban League conference, UNCF Empower Me tour, National Black MBA HBCU tour, Macy’s American Icons, Steve Harvey Mentoring camp (women’s session), Walmart’s old school hip-hop panel at Essence festival, music panels at SXSW music conference, A3C Hip Hop conference, Tommy Dortch’s Legacy Leadership HBCU panel and more.

Author:

She is author of The HipHop Professional 2.0: A Woman’s Guide to Climbing the Ladder of Success in the Entertainment Business. Chronicling Das’ 20‐years plus stint in the music business, The Hip‐Hop Professional 2.0 offers career advice and words of wisdom to show both aspiring and established industry professionals how to make it in the music world – on their own terms. Shanti also shares priceless gems on professionalism in the workplace, equal compensation, perseverance, and more. Referencing various hip‐hop song titles and lyrics throughout the book, it also sets out to encourage women to uplift and support each other in the industry, something that often times, doesn’t happen. As Shanti likes to say, “I shine, you shine.”

After the successful launch of The Hip-Hop Professional 2.0, Shanti decided to launch a series of business pocket guides. The first release, The 1-2-3s of Networking (hard copy available and also as an ebook for Kindle and iTunes), is a guide of 30 invaluable networking tips to expand your professional contact base. The guide reminds readers at every stage in their career, networking can lead to new opportunities. It offers invaluable tips to push past procrastination and encourages building contacts immediately. Shanti is a firm believer “that your net-worth is more valuable based upon your net-work!”

The second release in the pocket guide series, The 1,2,3s of Entrepreneurship, is a pocket guide of 30 tips from successful entrepreneurs to start and move your business forward. Entrepreneurs offering contributing tips include: Movie Producer Will Packer, Entrepreneur Daymond John, Attorney Joel Katz, Brand Expert Steve Stoute, TV Host Bevy Smith and more!

The third release is The 1,2,3s of Self-Publishing A Book, a pocket guide of 30 tips to jumpstart your career as an author.

All books are available at www.PressResetEnt.com.

Next up for release:

The 1,2,3s of Leadership

The 1,2,3s of the Music Biz

Honors/Speaker:

Shanti’s impact on the entertainment industry has afforded her the opportunity to influence the lives of many across all walks of life. In 2007, the National Association of Black Female Executives in Music and Entertainment (NABFEME) honored Shanti as “Executive of The Year” and in 2009 she was named a Crain’s Business “40 under 40” honoree. Also in 2009, she was honored by, Women Entertainment Empowerment Network (WEEN) for their MISSION Award for her service of mentorship and empowerment for young women. 

Additional Honors:

2017 National Power Ambassador for the American Heart Association (current)

2016 “Spirit of Kate’s Club Award”

2016 Café Mocha Radio “Game Changer Award”

2016 The Atlanta Voice “50 Under 50 Leadership Award”

2015 Delta Sigma Theta “Torch Award” for Community Service (Atlanta Alumnae Chapter)

2014 “Book of the Year” Award from HBCUConnect.com

2014 “The Dream – Empowerment is S.E.X.Y.” Award

2014 Legendary Award for Community Service

2013 “Be Greater Atlanta Award” from the United Way and Atlanta Hawks Basketball Organization

2013 “Pink Samaritan” Award from AskAprilLove.com

2011 Sisters of Today & Tomorrow Empowerment Award

2010 Essence.com’s “2010 Outstanding Black Women in Music”

2010 Grey Goose “Rising Icon” recipient

 

Social info:

www.TheHipHopProfessional.com 

www.PressResetEnt.com

www.ATLLiveonthePark.com

www.SilenceTheShame.com

Twitter, IG, @ShantiDas404