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Erika Lewis

E.Z.Mo Breezy LLC
Erika Lewis has worked at Viacom since May 2012.  In her current role as VP, Head of Velocity Culture & Creative Insights, she oversees the Viacom Marketing and Partner Solutions (MPS) culture efforts and the strategic development of Viacom's integrated marketing and ad sales engagements.  Previously, she worked at Scratch, a division of Viacom, servicing major brands, like General Motors, in understanding and connecting with various audiences in order to solve real business issues.  Prior to Viacom, Erika worked in the Behavioral Planning department at BBDO.  Her role focused on uncovering key insights for creative strategies for a variety of clients, including General Electric, Mountain Dew and Snickers. Erika is a seasoned strategic marketing professional with years of experience in the entertainment, youth development and advertising industries.  She is also a co-founder of E.Z.Mo Breezy, LLC, the production company behind "Grits & Biscuits," a nationwide celebration of the southern experience through urban music and cultural connections.  A native of Raleigh, North Carolina, Erika is a graduate of North Carolina A&T State University (BA, Communications) and the Ross School of Business at the University of Michigan (MBA).

My Speakers Sessions

Saturday, April 29

2:30pm EDT